September 27, 2011

Sequoia Office Implements Nationwide Initiative

Emerges with new Identity – National Premier Partners

Newton, MA – October 1, 2011 – Boston-based Sequoia Office is going national, bearing a new identity as National Premier Partners. The group plans to bring its holistic approach to sourcing, specifying, and implementing office furniture solutions to customers nationwide. Business operations will begin October 17, 2011.

Stew Frewald, Principal, and new President, Laurene Cedrone, are joining forces to accomplish a shared vision of taking their knowledge national and helping customers across the United States find the perfect furniture solution. Laurene comes to NPP with many years of experience working with a reputable main line manufacturer in the Office Furniture Industry. “Our vision will be accomplished with our experienced Design staff, our Customer Service team that is second to none, and our experienced sales Premier Partners,” said Laurene Cedrone, President, National Premier Partners. “I believe the combination of our team members will greatly enhance and simplify our customer’s office furniture purchasing experience. We plan to bring a personalized service to our customers that has long since been missing and want them to know we will be working with them throughout the project and beyond.”

National Premier Partners (NPP) specializes in sourcing the best value-oriented solution for clients in virtually any industry. Their hands-on approach beats at the core of the organization. Every project is overseen by a veteran NPP staff member from beginning to end. NPP is staffed with experienced industry professionals that understand the dynamics of the complex furniture world. The staff holds over 100 years of combined industry experience.

“Furniture systems are a complicated arrangement of hundreds, or often thousands of parts. NPP aims to simplify the selection, procurement and installation process for end-users,” said Stew Frewald, Principal, National Premier Partners. “We’re extremely customer-oriented. After 12 years of success, Sequoia found its niche in meeting and exceeding customer expectations. We were awarded business because of the service we provide and the trust clients have in us. We are excited to transfer these qualities and more to National Premier Partners.”

NPP will offer clients nationwide account and project management, asset management, design and space planning, warehouse delivery and installation services, storage programs, rental programs, and more. The company plans to lead with AIS systems furniture, a well-known high-quality manufacturer of office furniture and seating with an emphasis on offering a value price point. NPP will complement AIS’s offering with a complete listing of other quality manufacturers to meet the needs of their customers.  

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